ABRAM ENGLE & KURT THE CAT

Writer and Social Media Growth Consultant
February 2023-February 2024

Abram and his cat Kurt have a TikTok audience of over 10 million.
Through weekly strategy meetings, I helped optimize his content for YouTube and expand his focus beyond Kurt to cats in general. I developed creative content ideas, captions, and video outlines for TikTok, Instagram, and YouTube. My ideas helped Abram create more high-performing videos and grow his YouTube audience from 105,000 to over 1 million in less than a year.

YOUTUBE captions

It’s March 28th! You know what that means…today is Respect Your Cat Day (aka Respect Kurt Day)!!! How does one celebrate this holiday you might ask? Find out in this video! I will show you all of the best techniques to treat your cat with the utmost respect on this incredibly important occasion! How will you respect your cat today?

Kurt and I celebrated 100k YouTube subscribers in the best way we know how…PETTING KURT! As a thank you, I petted Kurt once for every subscriber. Let’s see if Kurt still likes being petted at the end of this video…

I found some stray cats and let them try catnip for the first time EVER! All cats should be able to experience catnip at least once, right? I might have gone a little overboard with the catnip, so let’s see how crazy these cats’ reactions get.

In this video, we’re testing one of the CRAZIEST cat theories ever! With Kurt as the test subject, we’re going to see if cats always land on their feet. Every cat has a righting reflex that helps them figure out which way is up and down when falling. Watch to see Kurt’s skills put to the test and an unexpected twist!

In this YouTube video, I made the world’s largest catnip ice cube. I know, groundbreaking stuff. Watch to find out if this catnip ice cube is Kurt approved! What should I make for Kurt next?

Kurt went outside for the FIRST TIME EVER! With the help of his cat tent, Kurt got to experience the great outdoors. Watch to see his reaction! Where should I take Kurt next?

It’s been a while since our last Q&A video, so Kurt and I thought it was time to answer some of your questions! I asked our Instagram followers for questions and the response was INSANE! Watch to find out the answer to our MOST asked question: Will we get another cat?

Introducing the Sometimes Colony! In this YouTube series, I’m giving you a firsthand look into a colony of stray cats. I will feed them, trap-neuter-return (TNR) and hopefully gain their trust!

YOUTUBE VIDEO IDEAS

short form video ideas

Goal: expand Abram’s reach with broader cat content, adding informative videos alongside classic Kurt content.

tiktok 60-second video ideas

Goal: monetization through minute-long creative storytelling videos.